1)      Nature of International Marketing
2)      Political Environment
3)      Legal Environment
4)      Cultural Environment
5)      Market Analysis and Foreign Entry Strategies
6)      Product Strategies: Basic Decisions and Product Planning
7)      Product Strategies: Branding and Packaging Decisions
8)      Distribution Strategies: Channels of Distribution
9)      Distribution Strategies: Physical Distribution
10) Promotion Strategies: Personal/Selling, Publicity and Sales Promotion
11) Promotion Strategies: Advertising
12) Pricing Strategies: Basic Decisions
13) Pricing Strategies: Terms of Sale Payment