1)      Nature of International Marketing

2)      Political Environment

3)      Legal Environment

4)      Cultural Environment

5)      Market Analysis and Foreign Entry Strategies

6)      Product Strategies: Basic Decisions and Product Planning

7)      Product Strategies: Branding and Packaging Decisions

8)      Distribution Strategies: Channels of Distribution

9)      Distribution Strategies: Physical Distribution

10) Promotion Strategies: Personal/Selling, Publicity and Sales Promotion

11) Promotion Strategies: Advertising

12) Pricing Strategies: Basic Decisions

13) Pricing Strategies: Terms of Sale Payment